Adobe InDesign & Illustrator
Fraser is an outdoor recreation company that needed an annual report that matched their brand identity and conveyed statistical information that was clear and visually pleasing. The target audience was men and women with low to medium income and between the ages of 18-40 years old who are adventurous and excel at exploring the great outdoors. I determined the creative direction for the annual report by considering the target audience and tone desired for the report. This included finding appropriate imagery and typography, creating graphs, and making decisions about the layout of various design elements.
