Adobe Photoshop & Illustrator
The Orchid Society required a logo design, promotional material for their 20th Annual Orchid Show, and hangtags for selling orchids at their fundraiser. My target audience was primarily women between the ages of 45 and 70 who are mid- to high-income and value the patience of gardening. They also actively participate in the community and gardening clubs. The deliverables included a logo, hangtag, and flyer I designed the deliverables by referencing the target audience and competitors, and maintaining a consistent brand identity.
